Avid and Adobe Integration with Avid Editorial Management and Avid Nexis

Coke or Pepsi. Mac or PC. Red or Blue (or in this case Purple). Closed off from one another in silos, or islands. Binary. This is the kind of language many editors, producers, and post-production personnel might normally associate (or even say out loud) about Avid and Adobe- you’re either in one camp or another….but are they really Hatfields and McCoys?

Well….Not in the least…

The truth is, Avid and Adobe have been working together to provide an open platform for collaboration for some time. Historically, there have already been workable methods. For both companies, the goal has been and will always be to democratize collaborative tools, not to shoehorn anyone into one product. They both have a vast tool set, and scores of organizations realize the benefits of having both platforms. While Avid provides a comprehensive suite of solutions such as integrated storage with Nexis, editing (ever hear of Media Composer?), and Editorial Management, Adobe Premiere is a craft editor with a tremendous number of adherents, and the Adobe suite is the bedrock of creativity for many teams the world over. Additionally, there is a pressing need in many organizations such as sports teams and news for the marketing and social teams (digital), who often use Premiere Pro, to seamlessly interact and leverage the infrastructure of the broadcast side of the house (who often use Avid), and vice versa.

For many years now Avid has been agnostically introducing product innovations that make it as easy as possible to maximize productivity with their high performance, highly scalable Avid Nexis storage regardless of the editorial platform. Now, with the full integration of Adobe within Avid Editorial Management, teams can access any media from Premiere Pro, Media Composer, or a web browser. Users can create projects, browse and organize, share clips, edit, and review content from anywhere. Producers and other team members can collaborate with Premiere Pro and Media Composer editors without requiring either application. They can do all this by harvesting the power of Avid Nexis, which enables real-time remote or on-premise collaboration across multiple storage tiers, or even in the cloud.

What is Editorial Management?

Avid Editorial Management operates as a fully integrated panel within Media Composer and Adobe Premiere Pro, or as an easy-to-use web browser interface, enabling teams to log, search, access, and edit content, projects, and metadata stored in Avid NEXIS. It is really a storytelling supercharger, because you can quickly log, prep, and assemble rough cuts, while producers can easily review and approve in real time whether in the field or at the shop.

There are Four Pillars to Editorial Management

Acceleration: Log, browse, search, access, and edit at lightning speed
Remote collaboration : Share media regardless of location, edit in place, enable users to populate bins.
Media Retrieval: Find media in record time anywhere on your Nexis storage within Media Composer, Premiere Pro, or your web browser, including context specific metadata or keywords and phrases.
Narrative Creation: Quickly find, review, and mark clips and sequences, pull selects, and create stringouts for storyboarding.

What are the Key Benefits?

You might be comfortable with your current methods and have certainly found your own workarounds. I.e. “Everyone knows their role, Avid and Premiere-we make it work somehow, so while it’s not ideal, we get it done.” The truth is that workarounds cost valuable time, and, yes, it bears repeating, time is money. By being able to search metadata or keywords with lightning speed, you can tell your stories faster. You can do in hours what it took days to do, and minutes what it took hours. You can do more projects, and make more clients happier.

The Game changer

Editorial Management also gives teams the power of Phonetic Index, which can find all clips that contain a single word or phrase in seconds. This has huge benefits for sports, documentary, corporate, news and reality TV production, just to name a few, as creative teams can assemble and deliver their projects in a fraction of the time it would take under normal circumstances.

The Power of Nexis

The Avid Nexis storage platform enables real-time and remote collaboration and can be deployed across high availability flash, online, and archive storage tiers, whether onsite or in the cloud. Additionally, Nexis scales from 9.6TB to over 10 petabytes of storage and over 25 GB/s of total bandwidth, so teams have access to enterprise level performance and stability throughout the whole Nexis storage complement. Folder-level permissions can be implemented to control workspace access through the Nexis user settings, so protection, capacity, and performance can be dynamically adjusted while your team continues to work without interruption. Nexis is the backbone of your media library which can then be accessed through Premiere Pro, Media Composer, or via a browser.

Do More, Faster

Whether in sports, corporate, news, documentary, education, reality, or any other field, by leveraging the combined collaborative processing power of Avid Nexis and Avid Editorial Management, creative teams that use Avid or Adobe workflows can now operate as a cohesive, homogenous unit, and break down the silos and islands that have plagued them until now, so they can do their work more efficiently, and most of all, faster.