A Content Everywhere Game Plan – MAM Satisfaction Research

By |2018-03-15T14:34:28+00:00July 28th, 2015|Categories: Case Studies, White Papers|Tags: , , , , , , |

Summary Research Methodology Avid commissioned Ovum to develop and conduct a top-level sentiment and viewpoint survey of media and production asset management (MAM & PAM) technologies. Ovum interviewed 125 senior management executives across 21 countries to assess the adoption and relative satisfaction related to the technology, revenue leakage, pain points, core deployment objectives, ROI perception, and [...]