Research Methodology

Avid commissioned Ovum to develop and conduct a top-level sentiment and viewpoint survey of media and production asset management (MAM & PAM) technologies. Ovum interviewed 125 senior management executives across 21 countries to assess the adoption and relative satisfaction related to the technology, revenue leakage, pain points, core deployment objectives, ROI perception, and likely budget trends in the next 5 years. The survey encompassed nine sub-media verticals including broadcasting (TV and radio), publishing, post-production, advertising agencies, music labels, internet streaming, film studios and sports franchises. The core respondents for this survey were C-level executives including CEO, COO, CFO, CTO, CIO and Managing Director. The research paper aims at the most commonly cited questions pertaining to core value and ROI of MAM technology to media enterprises in the emerging content everywhere era.


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