White Paper: Understanding the ROI of MAM

By |2018-03-15T14:56:48+00:00March 30th, 2015|Categories: White Papers|Tags: , , , , |

by Avid Technology Media Asset Management (MAM) systems are revolutionizing the way media enterprises manage and optimize their content life cycles by delivering revenue, efficiency, and creative gains, yet understanding how to financially justify new projects remains a challenge for many organizations. MAM techniques can significantly reduce operational costs, improve efficiencies, and position organizations for growth [...]