by Avid Technology
Media Asset Management (MAM) systems are revolutionizing the way media enterprises manage and optimize their content life cycles by delivering revenue, efficiency, and creative gains, yet understanding how to financially justify new projects remains a challenge for many organizations.
MAM techniques can significantly reduce operational costs, improve efficiencies, and position organizations for growth in a demanding market. With the recognition that only managed assets have real long-term value, it becomes even more important to understand how to scope, design and implement a comprehensive media asset management initiative.
“only managed assets have real long-term value…”
Implementing new asset management is far more than just buying a technology; it requires leadership, governance, technical integration, cultural change and user adoption to make it work. By undertaking a return on investment analysis organizations are better able to understand the business case, identify where media asset management can provide the greatest impact to the business and identify where business processes can be optimized.