media workflows

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A Content Everywhere Game Plan – MAM Satisfaction Research

By |2018-03-15T14:34:28+00:00July 28th, 2015|Categories: Case Studies, White Papers|Tags: , , , , , , |

Summary Research Methodology Avid commissioned Ovum to develop and conduct a top-level sentiment and viewpoint survey of media and production asset management (MAM & PAM) technologies. Ovum interviewed 125 senior management executives across 21 countries to assess the adoption and relative satisfaction related to the technology, revenue leakage, pain points, core deployment objectives, ROI perception, and [...]

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White Paper: Understanding the ROI of MAM

By |2018-03-15T14:56:48+00:00March 30th, 2015|Categories: White Papers|Tags: , , , , |

by Avid Technology Media Asset Management (MAM) systems are revolutionizing the way media enterprises manage and optimize their content life cycles by delivering revenue, efficiency, and creative gains, yet understanding how to financially justify new projects remains a challenge for many organizations. MAM techniques can significantly reduce operational costs, improve efficiencies, and position organizations for growth [...]

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